Dectiva is a leading market research provider with offices in Santa Monica, San Francisco, and New York. Dectiva is uniquely positioned to serve top hedge funds, private equity firms, other institutional investors, and corporate entities whose market research needs have been underserved by traditional market research practices. Dectiva brings together the extensive experience of its founding members in combination with highly skilled industry professionals to provide clients with full-service quantitative market research and qualitative interviewing services.

The cornerstone of the Dectiva market research platform is outstanding client service and depth of industry experience. The expertise of our market research professionals in methodological study design and detailed analysis provide our clients with the actionable insights they need to make more informed investment and management decisions.


Dan Meichenbaum

Dan has over 14 years of experience designing and managing survey-based research studies and performing data analysis and predictive modeling. His research expertise includes market segmentation, market assessments, product usage and awareness tracking studies, and new product concept design and testing.

Prior to co-founding Dectiva, Dan was recruited in 2007 by San Francisco based investment bank Pacific Growth Equities to lead the product design and project execution for Decision Metrics, a proprietary primary market research platform targeting institutional investment, venture capital, private equity, and corporate entities. Following acquisition of Pacific Growth Equities by Wedbush Securities in 2009, Dan continued to grow Decision Metrics into one of the most unique and valuable primary market research product offerings specifically targeting the investment community. Prior to joining Pacific Growth Equities, Dan was owner and Principal Consultant with Health Research Consulting, Senior Director of Analytics at Loyalty Matrix, and Senior Market Research Analyst at ConsumerData International. Dan attended Simon Fraser University, Vancouver, Canada, where he conducted research in the field of human neurophysiology and gained extensive training in research design and quantitative analysis.

William Anlyan

Will has over nine years of experience in the primary market research industry and is responsible for business development initiatives at Dectiva. Will is adept at working with institutional investors and business decision makers to identify their specific research needs and formulate an executable strategy to deliver actionable research results.

Previously, Will was Vice President at Wedbush Securities in Los Angeles where he oversaw all business development functions of the bank's primary research division, Decision Metrics. In this role, he was responsible for client management, new client acquisition, pricing, vendor relations, and the coordination of multiple joint undertakings with the bank's research, sales/trading, investment banking, and private equity divisions. Prior to joining Wedbush, Will was Senior Director of Client Development at Greenfield Online, the world's largest provider of global consumer attitudes about products and services. Will managed accounts in the fields of market research, advertising, branding, management consulting, venture capital, and equity research. He oversaw research conducted in the healthcare, technology, and consumer sectors. Will attended New York University.


Hao-Chau Tran

Hao-Chau has been providing strategic market research and planning support to the pharmaceutical industry for 17 years. Her consulting experience has included strategy development at the corporate, franchise and product level, as well as market and opportunity assessments that support partnering activities and new product planning. Her therapeutic expertise includes oncology, inflammatory and autoimmune diseases, dermatology, women's health, gastroenterology and cardiovascular diseases.

Hao-Chau has served multinational pharmaceutical firms, domestic specialty pharmaceutical companies, biotechs, discovery and device companies.

Previously, Hao-Chau has been Managing Partner with Hygea Strategies, Managing Director within Navigant Consulting's life science practice and a Partner with Front Line Strategic Consulting, Inc., overseeing project teams and leading the development of innovative analytical methodologies. She has facilitated workshops, supported decision making and developed new processes for senior executives, product managers and research teams. She holds a B.A. in Quantitative Economics from Stanford University.

Mark Bogan

Mark brings 22 years of experience in the life sciences industry. He has held positions in both industry and management consulting. He brings experience in pharmaceutical R&D and has held biopharmaceutical industry positions in finance, strategy and market planning. His life science strategy consulting experience includes market research, analytics, forecasting and valuations in support of strategic initiatives at the product, franchise and portfolio levels, in both domestic and international markets. His therapeutic areas of expertise include anti-infectives, ophthalmology, dermatology, oncology, cardiovascular diseases, and significant experience in other therapeutic areas.

Previously, Mark was a Managing Consultant within Navigant Consulting's life science practice, where he provided project leadership, forecasting, and analytical support to a variety of product planning and opportunity assessment initiatives. Mark has served industry roles with Genentech, Gilead Sciences, InterMune and Emergent Genetics, and holds an MS in Biology from San Francisco State University, as well as MS Finance and MBA degrees from the University of Denver.

Eric A. Rudich, Ph.D.

Eric has conducted hundreds of qualitative and quantitative market research studies over the past 15 years. He is an expert in understanding consumer psychology and evaluating behavioral trends.

Previously, Eric worked as an analyst for the Gartner Group and conducted brand research for Siegel + Gale, a New York-based branding agency. He was also a partner with Critical Decision Research, a firm that provided large institutional investors with analysis and recommendations on likely outcomes of high-stakes litigation for publicly traded companies. Eric received a B.S. in Psychology from the University of Florida, a M.A. in Experimental Psychology from Florida Atlantic University and a Ph.D. in Social Psychology from the University of North Carolina at Chapel Hill.

Dave Zagorski, Ph.D.

Dave has conducted hundreds of market research, community attitude, and focus group studies over the past 10 years. A former consultant with WesCorp, Dimitrius & Associates, and Kaiser Permanente, he is an expert in understanding decision-making at the individual and group level. He has worked in the banking, credit, consumer, and healthcare sectors and has designed predictive research models for high-stakes litigation.

Dave received a B.A. in Management from the University of Wisconsin, an MBA in Management and an M.A. in Research Psychology from California State University, and a Ph.D. in Organizational Psychology from Claremont Graduate University.

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