Primary Market Research - Quantitative & Qualitative
Dectiva's Market Research Professionals
Our dedicated analysts excel in survey instrument design and data analysis. They deliver results with analytical insights and actionable recommendations based on their expertise in a broad range of medical device and therapeutic areas.
Unparalleled Reach for Study Participant Recruitment
We provide our clients with direct access to targeted healthcare audiences via a global panel of survey and interview respondents:
- More than 250,000 AMA-verified practicing U.S. physicians, all pre-profiled by specific medical specialty with professional credentials and identities confirmed
- Hospital Formulary Directors, Managed Care Executives, and experts in the basic sciences
- Other medical professionals including nurses, dentists, pharmacists, and chiropractors
- More than 10 million patients with a wide range of diseases and ailments, including users of specific prescription drugs and over-the-counter medications
- Caregivers to patients with specific disorders, ailments, or medical device usage
- Study participants from a large number of international countries are available
Clients Use Dectiva's Primary Market Research Platform To:
- Survey targeted physician and patient groups to forecast demand and rate of adoption for new products
- Test new target product profiles to investigate strengths, weaknesses, opportunities, and positioning relative to the competitive set
- Identify unmet therapeutic needs and determine potential barriers to new product adoption
- Analyze existing target markets to understand usage rates of competing products where sales information is incomplete
- Collect early feedback from physicians, payers, and patients to inform new product design and development of target product profiles
- Evaluate key drivers of market share to guide product enhancements and post-marketing efforts
Broad Range of Theraputic Experience
- Allergy & Immunology
- Anesthesiology
- Cardiology / Interventional Cardiology
- Dermatology
- Emergency Medicine
- Endocrinology
- Gastroenterology
- General / Family Practice Medicine
- Hematology
- Infectious Disease
- Internal Medicine
- Medical Devices
- Nephrology
- Neurology
- Obstetrics & Gynecology
- Oncology & Surgical Oncology
- Ophthalmology
- Orthopedic Surgery
- Pediatric & Adolescent Medicine
- Psychiatry
- Pulmonology
- Radiology
- Rheumatology
- Urology
Secondary Market Research
Dectiva performs comprehensive secondary research and market landscape assessments for healthcare companies, venture capital firms, and institutional investors using an extensive set of data sources. Our secondary research product is ideal for clients exploring new products in new therapeutic categories, as well as new applications for existing products.
Clients Use Dectiva's Secondary Market Research Platform To Better Understand:
- Disease definition and epidemiology
- Current treatments, market size by number of patients and sales volume, and unmet therapeutic needs
- Clinical and preclinical pipelines
- Status and results of key trials
- Emerging profiles of competing new therapies
- Pricing, coverage, and reimbursement issues